Privacy Policy

Last modified: January 28, 2026

Introduction

Critical Labs (“Company” or “We” or “Us” or “Our”) respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website criticallabs.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

On this Website.

In email, text, and other electronic messages between you and this Website.

It does not apply to information collected by:

Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or

Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

By which you may be personally identified, such as name, e-mail address, or telephone number, (“personal information”);

That is about you but individually does not identify you; and

About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

Directly from you when you provide it to us.

Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies.

From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Website may include:

Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, or requesting further services. We may also ask you for information when you report a problem with our Website.

Records and copies of your correspondence (including email addresses), if you contact us.

Your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.

Store information about your preferences, allowing us to customize our Website according to your individual interests.

Speed up your searches.

Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and its contents to you.

To provide you with information, products, or services that you request from us.

To fulfill any other purpose for which you provide it.

To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

To notify you about changes to our Website or any products or services we offer or provide though it.

To allow you to participate in interactive features on our Website.

In any other way we may describe when you provide the information.

For any other purpose with your consent.

Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this privacy policy:

To our subsidiaries and affiliates.

To contractors, service providers, and other third parties we use to support our business.

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Critical Labs’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Critical Labs about our Website users is among the assets transferred.

To fulfill the purpose for which you provide it.

For any other purpose disclosed by us when you provide the information.

With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

To enforce or apply our Website Terms of Use and other agreements, including for billing and collection purposes.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Critical Labs, our customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to privacy@criticallabs.com

We do not control third parties.’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Accessing and Correcting Your Information

You can review and change your personal information by sending us an email at privacy@criticallabs.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

State Privacy Laws

We do not meet the conditions as outlined in Section 1798.140 of the California Consumer Privacy Act of 2018 (the “CCPA”) and therefore are not subject to CCPA requirements. We also do not meet the eligibility conditions outlined in the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, and the Montana Consumer Data Privacy Act, or the Florida Digital Bill of Rights and are therefore are not subject to the requirements of these laws. For specific information related to your ability to access and correct your personal information, see Accessing and Correcting Your Information above.

EU/UK GDPR Addendum

To the extent the processing of your personal information is subject to the European Union (“EU”) General Data Protection Regulation (“EU GDPR”) or UK General Data Protection Regulation (“UK GDPR”), the following terms apply in addition to the above Sections:

Controller

The Company is the controller and responsible for this Website.

Legal Basis and Legitimate Interest

Legal Basis

We will use your personal information when the law allows us to; most commonly, in the following circumstances:

Where we need to perform the contract, we are about to enter into or have entered into with you.

To provide you with information, products, or services that you request from us.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal obligation.

Where you have provided your consent. You have the right to withdraw consent to marketing at any time with effect for the future by contacting us

Legitimate Interest

Where we collect, use, disclose and otherwise process your information based on legitimate interests, we rely on the legitimate interests as set forth below.

We use your personal information for the following business purposes and based on the following legitimate interests:

Business Purpose	Legitimate Interest
To register you as a new customer or potential customer	Performing services for or on behalf of our clients, including maintaining or servicing accounts, providing customer service, client communications, client relationship management, processing or fulfilling transactions, verifying identity information, processing payments, and other services
To process and correctly deliver anything you order from us	Performing services for or on behalf of our clients, including maintaining or servicing accounts, providing customer service, client communications, client relationship management, processing or fulfilling transactions, verifying identity information, processing payments, and other services
To manage our relationship with you, including notifying you of updated terms or privacy policies	Performing services for or on behalf of our clients, including maintaining or servicing accounts, providing customer service, client communications, client relationship management, processing or fulfilling transactions, verifying identity information, processing payments, and other services
To inform you of products or services we believe might interest you	Marketing our products: We use your information as necessary to pursue our legitimate interests in marketing our products to you. For example, where permitted by digital marketing law, we may contact you by email to let you know of products you might be interested in.
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Providing, improving and developing our products: We use your information as necessary to pursue our legitimate interests in tailoring and improving our products. For example, we may send you a survey or questionnaire to understand your experience in purchasing from us.
To use data analytics to improve our Website/products/services/marketing/customer relationships and experiences	Providing, improving and developing our products: We use your information as necessary to pursue our legitimate interests in tailoring and improving our products. For example, we may send you a survey or questionnaire to understand your experience in purchasing from us.
To make suggestions and recommendations to you about goods or services that may be of interest to you	Marketing our products: We use your information as necessary to pursue our legitimate interests in marketing our products to you. For example, where permitted by digital marketing law, we may contact you by email to let you know of products you might be interested in.
To respond to any legal requests, you may make	Performing services for or on behalf of our clients, including maintaining or servicing accounts, providing customer service, client communications, client relationship management, processing or fulfilling transactions, verifying identity information, processing payments, and other services
To ensure we comply with the law	Performing services for or on behalf of our clients, including maintaining or servicing accounts, providing customer service, client communications, client relationship management, processing or fulfilling transactions, verifying identity information, processing payments, and other services
As described to you when collecting your personal information.	Performing services for or on behalf of our clients, including maintaining or servicing accounts, providing customer service, client communications, client relationship management, processing or fulfilling transactions, verifying identity information, processing payments, and other services

Change of Purpose

Unless required or permitted by law, we will use your personal information only for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Obligation to Provide Personal Information

You are neither legally nor contractually obliged to provide your personal information. However, if you do not provide certain personal information we may not be able to provide our services or respond to your requests.

Your Legal Rights

If you are located in the EU/EEA or UK, to the extent provided for by law, you have the right:

To access the personal information we maintain about you.

To receive a copy of the information we process about you.

To correct your personal information.

To have your personal information erased.

To object to or restrict how we process your personal information.

To request your personal information be transferred to a third party in a structured, commonly used, machine-readable format, where technically feasible. Note that this right only applies to personal information which you initially provided consent for us to use or where we used the personal information to perform a contract with or provide services to you.

To withdraw any consent you may have given us to process your personal information with effect for the future. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

You have a general right to object, on grounds relating to your situation, if we process your personal information based on our legitimate interest. We will no longer process your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

You also have the right to lodge a complaint with a supervisory authority in your applicable Member State. In the UK, you have the right to lodge a complaint with the Information Commissioner’s Office.

If you wish to exercise any of the rights available to you or to obtain any other information under applicable law, such as a copy of a legitimate interests balancing test, please contact us by sending an email to privacy@criticallabs.com.

International Data Transfers

Company may, if necessary to fulfill the purpose for processing the personal information, or if required by law or regulation, share your personal information with other Company companies and third parties/suppliers outside the EEA/UK.

You can obtain a copy of the specifically applicable or agreed safeguards for ensuring the appropriate level of data protection by contacting us at privacy@criticallabs.com.

Please see our “Information We Collect Through Automatic Data Collection Technologies” section above for information about the cookies used on our website.

Additional Contact Information for EU and UK Residents

Company has designated individuals who receive emails directed to the privacy@criticallabs.com inbox and are the contacts to handle all data subjects’ requests and complaints.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@criticallabs.com.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

privacy@criticallabs.com

3041 Justin Dr, Urbandale, Iowa 50322

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